The revamped site is set to debut on November 2, 2021, and it will provide the brand with a more contemporary appearance, make it feel more up-to-date and relevant to modern consumers and the market, all while following safer gaming laws.
A new pastel colour scheme, a more grown-up voice, and a transformation from an old emoji bingo ball to a modern human counterpart are all part of the makeover.
These improvements are in response to the ever-changing online bingo market and are intended to demonstrate Cheeky Bingo's dedication to safer gambling while still making sure the brand is not childish in any way.
With Niomi Fogdon at the helm as Design Lead, Entain's in-house Wave agency oversaw the rebranding effort.
"Only the cheekiest of glow-ups would do for such a fun brand, and I'm proud to be part of the team that has worked so hard to turn Cheeky Bingo into Cheeky Bingo!" Fogdon stated when asked about the motivation behind the new appearance.
The new design of Cheeky Bingo is just fantastic, according to Kim Mills, Senior Brand Marketing Manager. The rebranding has been a complete overhaul, bringing the company squarely into the year 2021 while simultaneously giving it a modern feel.
Our new logo and website design truly showcase our dedication to safer gambling. We can't wait to hear everyone's opinions and look forward to even more expansion in 2022.
