Infont Italy is backing the contract, which will allow StarCasinò to personalise TV graphics and VAR rooms while also getting exposure in the stadiums.
The deal further strengthens StarCasinò's ties to Italian football, since the company currently supports Serie A teams including AC Milan, since Roma, FC Torino Sassuolo, US Salernitana, and Palermo FC.
Stefano Tino, Managing Director of StarCasinò Sport, expressed his pleasure at the launch of the project, stating that it presents new prospects in the Italian professional football league.
Participation in the LNPB is on the rise, which is good news for spectators, athletes, and financiers. We are thrilled to be a part of and support this thrilling new adventure.
"It is a great accomplishment for us to have StarCasinò Sport as the Official VAR Partner of Lega Serie B," remarked Alessandro Giacomini, Managing Director of Infront Italy.
"We are actively collaborating with LNPB as Infront, and our goal is to benefit the league while also forming solid alliances with trustworthy and serious businesses."
Aston Villa, a Premier League football club, has informed its supporters that it conducted thorough due diligence before agreeing to a new sponsorship contract with BK8, which is related to sports betting.
Prior to fan protests, the Asian betting company was in final negotiations to replace Aston Villa as the club's primary sponsor.
Villa was also pressured by anti-gambling organisations to abandon the agreement because the club should have held itself to a "higher standard."
