David Elmore accepts a position as GiG's VP of sales in the Americas.
It is his job to make sure that "GiG's solutions and services are at the forefront of every platform tender in North America," which means he is responsible for contributing to and delivering the group's commercial strategy throughout the region.
At the regulatory laboratory GLI, Elmore was formerly the Global Sales and Development Manager, where he oversaw sales to land-based casinos and local tribes as well as the marketing of GLI's different testing solutions.
Martin Collins, GiG's director of sales and business development, expressed his immense pleasure at David's addition to the team and at the opportunity for GiG to tap into his vast network and understanding of the intricate yet very profitable US market.
"GiG has a long history of providing solutions, and we continue to innovate across our product line and industry-leading services. We are confident that with David's help, we can drive growth in these areas."
While GiG sees Canada as an important market for the future, competitor brand Playstar plans to expand into New Jersey and Pennsylvania.
It is a privilege to be a part of the GiG team, Elmore said. The work of the last decade has laid a strong groundwork, and I can't wait to expand upon it. For State and Tribal clients, GiG is the ideal partner to help them digitally modernise their gaming industry and provide a one-of-a-kind consumer experience.
Honesty, devotion, and trust over the long haul are the cornerstones of achievement for GiG and our customers. Building GiG's presence in North America is supported by these key beliefs.
David Elmore is now at GiG's helm as VP of sales for the Americas.
