Media for social media, livestreams, podcasts, events, merch, newsletters, and Discord will be ready for distribution almost Friday.
The agreement specifies that in addition to a network-wide media plan, Almost Friday customers will also have access to co-branded promos, betting chances, special goods, and live events.
In an interview, Almost Friday's president and chief operating officer Andrew Kenward emphasised the importance of sports to the company's content ecosystem. We understand that the prospect of online sports betting can be daunting for newcomers to the sport in the United States.
"We're thrilled to collaborate with BetMGM on content that will educate people on how to responsibly enjoy this nationwide phenomenon."
With over 25 companies in its network and over 7 million followers, Almost Friday generates over 120 million impressions weekly.
"Our plans for keeping BetMGM's voice differentiated as a premium online gaming platform include elevated, organic content," stated BetMGM CRO Matt Prevost. With the support of Almost Friday Media, we can maintain our position as a frontrunner in the business.
This week, BetMGM and SportsGrid announced an expansion and extension of their multi-year cross-platform collaboration.
As part of the collaboration, BetMGM will now offer specials and odds for the whole Ferrall Coast to Coast broadcast on SportsGrid, while Warren Sharpe, senior professional football commentator for SportsGrid, will broadcast live reports from MGM Resorts locations throughout SportsGrid's digital and social platforms.
